We directbeyond the frame.
Commercial film · Fashion photography · Brand production · Software & AI systems
Antalya-based El Chedo Production brings commercial film, fashion photography, and creative production together in one director-led visual world. The same team also writes the software running behind it: brand-specific AI advisors, sales infrastructure, and production automation that renders thousands of visuals from a single system.
End-to-end production disciplines for ambitious brands
Commercial Film & Video Production
Brand films, hotel campaigns, fashion films, and short-form video.
[LINK] →02Fashion, Product & Architectural Photography
Editorial, lookbook, lifestyle, architecture, and commercial product shoots.
[LINK] →03AI Production
Photorealistic AI campaigns, AI fashion visuals, and generative video with brand-specific model training.
[LINK] →04Social Media Content Production
Reels, vertical video, campaign visuals, and repeatable content systems.
[LINK] →05Software & AI Systems
Brand-specific AI advisors, sales infrastructure, and production automation.
[LINK] →06Creative Web
Template-free web experiences written from scratch, with WebGL and motion design.
[LINK] →We do not only produce images, we build systems that run
El Chedo's founder, Çağlar Doğan, started out as a computer engineer. The camera came later, and for seventeen years the two have run side by side: the set on one hand, the code on the other. The systems we build for brands come out of that intersection: AI sales advisors, sales and attribution infrastructure, automation lines that render thousands of visuals from a single system. The team that designs and the team that writes the code are the same, so nothing gets lost in translation between interface and infrastructure.
AI sales advisors
Advisors running on your website and WhatsApp that never invent information and read straight from the database.
Creative automation
Thousands of banners, product visuals, and e-commerce variations rendered from one system, published through human curation.
Custom software & infrastructure
Enterprise-grade web applications, data modeling, and production infrastructure running on AWS.
Estate Pilot
AI sales infrastructure for residential projects
An AI sales advisor that reads pricing and unit data straight from the database and never invents a number. Alongside it, an attribution system that records which broker brought the buyer on the very first click. Runs on AWS Frankfurt, licensed as a monthly software subscription.
EXPLORE ESTATE PILOT
Pages that speak directly to what you are looking for
Scope, process, and frequently asked questions written separately for each area of expertise.
Selected brands we have worked with
And hundreds more.
BP 
Sheraton Hotels 
Rixos Downtown Antalya 
May Holding 
Orange County Hotels 
Petrol Ofisi 
Mersea Marine Consulting 
SUUM Bodrum 
Anadolu Kültür Dernekleri Konf. 
Le Puffer 
Cilveras 
Maison Turkuaz 
İpekçi Otantik 
Moda Line Park
NOTHING ACCESSIBLE TO EVERYONE IS LUXURY.
WE DO NOT MEET DEMAND, WE SET NEW STANDARDS.
TRASH YOUR RISK-FREE AND MONOTONOUS AGENCY CLICHES.
NO ROOM FOR MEDIOCRITY, WE BUILD GRANDEUR FROM SCRATCH.
RADICAL, BOLD, AND UNREACHABLE. THIS IS EL CHEDO.
REBEL LUXURY.
CINEMATOGRAPHY
PHOTOGRAPHY: FASHION, PRODUCT, ARCHITECTURE
AI PRODUCTIONAI STUDIO
AI VOICE & AVATAR
CREATIVE WEB
SOFTWARE & AUTOMATION
BRAND ARCHITECTURE
SOCIAL MEDIA
ABOUT US
VAULT
The Pipeline
Direct answers for production decisions
A concise guide to our scope, locations, and the way we structure commercial production projects.
SEND A BRIEF FOR YOUR PROJECT01Where is EL CHEDO PRODUCTION based?
Headquartered in Antalya (Muratpaşa), with project-based production in Istanbul. We serve clients across Türkiye and globally in commercial film production, fashion photography, jewelry photography, social media management, software, and brand architecture.
02What services do you offer?
Commercial film production, fashion film, jewelry film, fashion photography, jewelry and architectural photography, AI production (photorealistic campaign imagery, AI fashion visuals, generative video), AI voiceover and digital avatars, creative automation, social media content creation and management, cinematography, creative web (WebGL/React Three Fiber), custom software engineering, and brand architecture, all crafted under the Rebellious Luxury (Asi Lüks) philosophy.
03What does 'Asi Lüks' mean?
Rebellious Luxury, an approach that disrupts the polished and rejects the conventional. We build experiences, not ads; stages, not websites; living organisms, not just software.
04Are you a fashion photographer in Antalya?
Yes. El Chedo Production is based in Antalya and offers editorial fashion shoots, lookbook production, catalog photography, e-commerce product shoots, and hospitality/lifestyle fashion photography. With founder Çağlar Doğan's 17 years of field experience, we bring a cinematic approach to every project.
05Do you offer jewelry and gemstone photography?
Yes. El Chedo Production provides professional jewelry photography services in Antalya and Istanbul. For rings, necklaces, bracelets, watches and precious stones, we use custom studio setups, macro shooting techniques and cinematic lighting design to showcase your jewelry at its most compelling.
06I want to produce a commercial film, what do you offer?
El Chedo Production delivers professional commercial film production in Antalya and Istanbul. We produce fashion films, jewelry promotional films, hotel commercials, product films, brand story films and short-form social media video content. End-to-end service from concept development to post-production.
07Do you provide social media content creation and management?
Yes. We offer professional social media content production and account management services in Antalya. Our services include original content production for Instagram, TikTok, YouTube and LinkedIn, reels and short-form video production, influencer content production, social media strategy development and regular account management.
08Do you build software as well?
Yes. Alongside production, El Chedo Production builds enterprise-grade software: brand-specific AI sales advisors, creative automation pipelines, custom web applications, and production infrastructure running on AWS. Estate Pilot, built for the residential sector, is the ready-made product on that side: an AI sales advisor that reads prices from the database and a broker attribution system.
09How is an AI advertising campaign produced?
The visual code is extracted from the brand archive, a brand-specific model is trained, and campaign concepts are generated with it. At El Chedo, curation and quality control follow real production discipline; a hybrid with real photography is set up when needed.
10Can AI fashion imagery replace a real shoot?
It carries most of the load for e-commerce variations and in-season content; signature campaigns run as a hybrid with real photography. As one team that knows both the real set and AI, we set that balance per project.
11What does a creative automation pipeline produce?
Banner sets, product imagery, e-commerce variations, and social media assets: thousands of variations rendered from one system, published through human curation.
12Is El Chedo a good fit for premium advertising and production work in Antalya?
El Chedo Production is a director-led premium creative production company based in Antalya. We work on commercial film, fashion photography, jewelry visuals, social media production, creative web, and brand architecture with a cinematic approach and a 'Rebellious Luxury' philosophy.